Case Study: GastroHero boosts ROI with ROI Hunter

GastroHero - Automating banner generation to increase ROI

GastroHero, a large online retailer of catering supplies operating in 7 European countries, faced a challenge advertising over 10,000 B2B gastronomy products, many of which were not visually appealing for social media. The volume of products also made it nearly impossible to create and manage creatives manually in Facebook Ads Manager, which hurt CTR, revenue, and ROI. ROI Hunter helped address this using its Template Editor for automated Dynamic Product Ads.

ROI Hunter connected GastroHero’s product feed to its Template Editor, supported onboarding and campaign setup, and helped the team launch scalable slideshow-based Dynamic Product Ads. The result was a 60% increase in CTR, a 100% increase in ROI, and a 360% increase in sales. ROI Hunter’s tools and hands-on support helped GastroHero improve performance across multiple brands and countries.

GastroHero

Tim Kossow

Team Lead, Content and Social Media Marketing