Case Study: Funko boosts conversion rate by 105% with ROI Hunter

Funko boosts conversion rate 105% with ROI Hunter

Funko, a global proprietor of pop culture merchandise, faced the challenge of scaling a new Google Performance Max campaign. They needed greater visibility into product-level performance data across their Google channels to identify the right items to promote. ROI Hunter provided its Product Performance Management (PPM) platform to address this.

The ROI Hunter PPM platform integrated Funko's cross-channel data, enabling their agency to build a product group of high-performing items. This data-informed strategy for their Performance Max campaign resulted in a 105% higher conversion rate, a 19% higher click-through rate, and a 30% reduction in average campaign cost. After a successful test in the UK, rolling the campaign out across Europe led to a 65% increase in revenue and a 94% spike in ROAS.

Funko