Case Study: Flannels achieves 107% higher ROAS with ROI Hunter

Flannels increases ROAS by 107% with ROI Hunter

Flannels, a luxury fashion retailer under the Frasers Group, wanted to scale its dynamic prospecting campaigns while maintaining its high-end brand aesthetic. The challenge was to use their first-party data to identify the highest-value products for these campaigns and to easily exclude products with low margins. They partnered with ROI Hunter and its Product Performance Management (PPM) platform to find a solution.

ROI Hunter implemented its Product Insights feature to integrate Flannels' data into a single source of truth, enabling the creation of data-driven product sets like "Best-sellers" and "Hidden Gems." The Template Editor (TEDI) was then used to scale the campaigns with consistent, on-brand creative. The results were substantial, including a 76% increase in conversion rate and a 107% increase in ROAS, while also reducing ad spend by 55%.

Flannels