Case Study: Fashion Days achieves 47% higher ROAS with ROI Hunter Segments

Fashion Days boosts ROAS 47% with ROI Hunter

Fashion Days, an online fashion retailer with over 4 million customers, faced the challenge of improving the performance of their Facebook dynamic product ads after being forced to cut their advertising budget due to an economic downturn. To accomplish this, they worked with vendor ROI Hunter and its Product Performance Management (PPM) platform.

ROI Hunter implemented its new Segments solution, which allowed Fashion Days to identify clusters of poor-performing products. By using the Product Insights tool to create a new product set that excluded these items from promotion, Fashion Days reallocated its budget more effectively. This strategy resulted in a 47% month-on-month increase in return on ad spend, a 33% decrease in cost per sale, and a 32% drop in cost per acquisition, all while spending 30% less.

Fashion Days