Case Study: Fashion Days achieves 13.15% Meta ROAS growth with ROI Hunter Catalog Product Videos

Fashion Days boosts Meta ROAS by 13.15% with ROI Hunter

Fashion Days, an online fashion retailer with over 4 million customers, wanted to explore if adding catalog product videos to their dynamic ads would outperform their traditional approach and increase their return on ad spend. They partnered with ROI Hunter and used its Video Template Editor to design a test for this new strategy.

ROI Hunter's solution enabled the team to efficiently create high-quality video templates for their top 1,000 products. The resulting test campaign demonstrated that the video-enhanced ads significantly outperformed the traditional ones, achieving a 13.15% increase in Meta ROAS, a 9.4% increase in Google Analytics ROAS, and a 3.3% reduction in cost per purchase.

Fashion Days