Case Study: FARM Rio achieves 61% more conversions with ROI Hunter

FARM Rio boosts conversions by 61% with ROI Hunter

FARM Rio, a renowned Brazilian fashion brand, had successfully used ROI Hunter's Meta Best Sellers solution but faced the challenge of scaling its strategy further without causing audience saturation or sacrificing its strong return on ad spend. They needed a way to grow within Meta's best practice of consolidated campaigns.

ROI Hunter implemented its Segment Prioritisation solution, allowing FARM Rio to adjust delivery within a single campaign by increasing bids on best sellers and reducing spend on poor performers. This strategy resulted in a 45% increase in ROAS, a 61% boost in conversions, and a 38% reduction in CPA, providing smarter and more sustainable growth.

FARM Rio