Case Study: Farfetch achieves 119% revenue growth with ROI Hunter

Farfetch increases revenue 119% with ROI Hunter

Farfetch, a global online luxury fashion retailer, wanted to scale its Facebook advertising presence and ensure more of its vast product catalog was being promoted. The company found that a large portion of its ad spend was being concentrated on a very small percentage of its products. They partnered with ROI Hunter and used its Product Insights feature to address this challenge and to identify potential "hidden gem" products that were underperforming on Facebook.

ROI Hunter implemented a solution that involved splitting Farfetch's catalog into separate, goal-oriented product sets. Using Product Insights to integrate data from multiple channels, ROI Hunter helped Farfetch create a specific set of products that had low impressions on Facebook but high conversion rates and revenue according to Google Analytics. This strategy resulted in a 119% increase in revenue, a 33% increase in Facebook ROAS, and a 28% decrease in CPA, demonstrating the significant value achieved through ROI Hunter's platform.

Farfetch