Case Study: Farfetch achieves 10x ROI and full ad automation with ROI Hunter

Farfetch Automating Advertising for More Conversions

Farfetch, the London-based global fashion e-commerce company, wanted to improve results from Facebook Ads and reach a niche, high-value audience more effectively. To do this, they turned to ROI Hunter and its Dynamic Advertising tools to automate ad optimization at scale, save campaign management time, and improve conversions with customized creative templates.

ROI Hunter implemented Dynamic Ads, custom image templates, Lookalikes, Video Ads, and automation rules to keep campaigns aligned with inventory and offers in real time. The results were strong: Farfetch increased Facebook ad investment 4x, doubled spend overall, and saw a 10x increase in revenue from Facebook ads, with Instagram contributing more than 20% of new campaign revenue; the campaign also delivered an ROI of 30.

Farfetch

Welton Henrique Rogato

Online Marketing Coordinator