Case Study: EQVVS achieves 20% higher Google Smart Shopping ROAS with ROI Hunter

EQVVS boosts Google Smart Shopping ROAS by 20% with ROI Hunter

EQVVS, a premium UK-based fashion retailer, was looking to improve the return on ad spend (ROAS) for its Google Smart Shopping campaigns. The challenge was a lack of insight into product-level data needed to create dynamic product sets, a feature not natively supported by Google Smart Shopping. To overcome this, they sought the help of vendor ROI Hunter and its Product Performance Management (PPM) platform.

ROI Hunter implemented a solution using its Product Insights tool to gather and merge data from multiple channels. This allowed EQVVS to filter its catalog and create a bestsellers product set containing only its top revenue-generating items. As a result, EQVVS achieved a 20% increase in ROAS, a 32% decrease in cost per conversion, and a 16% drop in cost per mille with its new Google Smart Shopping campaign.

EQVVS