Case Study: Elaraby Group achieves 211% higher ROAS with ROI Hunter

Elaraby Group boosts ROAS by 211% with ROI Hunter

Elaraby Group, a leading manufacturer of household appliances and electronics in North Africa and the Middle East, wanted to scale their Google Smart Shopping campaigns. Their challenge was that the campaigns optimized for their entire product catalogue without prioritizing key parameters like profitability and best-seller status. They partnered with ROI Hunter to ensure their best-selling products received the right promotion.

ROI Hunter implemented a solution by integrating Elaraby's multi-channel data to create a single source of truth. They then created a filter to identify best-sellers and built a separate Smart Shopping campaign for these products. This strategy delivered staggering results for Elaraby, including a 76% lower cost per acquisition, a 38% higher conversion rate, and a 211% higher return on ad spend.

Elaraby Group