Case Study: Danube Company Limited achieves 200% better ROI with ROI Hunter

Danube Use Advanced Split Test Tools to Increase ROI

Danube Company Limited, operator of Danube Hypermarket in Saudi Arabia, wanted to boost user acquisition for its new grocery shopping app as e-commerce adoption grew in the Kingdom. Working with ROI Hunter and its advanced split-testing tools, the team set out to determine the best optimization goals, ad set segmentations, and creative approaches for App Install campaigns.

ROI Hunter ran three split tests covering optimization toward specific app events vs. app installs, geographical classification, and creative type. The winning variations delivered strong gains, including 70% better ROI and 40% lower cost per purchase in the first test, 60% better ROI and 34% lower cost per purchase in the second, and 200% better ROI plus a 34% lower cost per purchase in the third.

Danube Company Limited

Byron Koller

Chief Marketing Officer, AYM Commerce