Case Study: Citroën boosts leads and lowers CPL with ROI Hunter

Citroen Use Lead Ads to Generate Sales and Lower CPL!

Citroën, the French automotive manufacturer, wanted to test whether Facebook Lead Ads could generate real sales while lowering cost per lead. ROI Hunter helped them build a direct, near real-time bridge between lead ads and the call center, using its Lead Manager and CRM integration to speed up follow-up and improve lead quality.

ROI Hunter ran a multi-step campaign with website-click prospecting, re-marketing via Lead Ads based on viewed car models, and real-time lead delivery into Citroën’s CRM. The campaign delivered over 910 leads, 10x more leads, and a 20x lower CPL, while reaching 1.8% of the audience and contributing to 10 cars sold.

Citroen

Martina Bedrnová

Marketing Leader Peugeot