Case Study: CHRIST achieves +124% ROAS on Snapchat with ROI Hunter

CHRIST boosts Snapchat ROAS by 124% with ROI Hunter

CHRIST, a market-leading German omnichannel retailer for fine jewelry and watchmaking, sought to improve its bottom-funnel efficiency on Snapchat. Their challenge was to identify high-revenue products and enhance their Dynamic Product Ads to better reach a younger audience. To achieve this, they partnered with ROI Hunter and leveraged its Product Performance Management capabilities.

Using ROI Hunter, CHRIST identified high-performing products and created segments to focus delivery on its strongest items. They enhanced their ad creatives with clear templates to highlight key details. This data-driven approach resulted in a +124% ROAS, a -60% cost per order, and a +146% increase in purchases, unlocking significantly stronger performance on the new channel.

CHRIST