Case Study: C&A boosts revenue by 66% with ROI Hunter

C&A boosts revenue 66% with ROI Hunter

C&A, a major global fashion retailer, faced challenges in boosting its e-commerce presence in Brazil during the COVID-19 pandemic. Their goals included creating more detailed product promotions, varying ad copy without resubmitting for review, and ensuring specific product collections received adequate ad impressions. To address this, they partnered with ROI Hunter and utilized its Template Editor (TEDI) and Product Insights features.

ROI Hunter implemented a solution using TEDI to automate the creation of dynamic product posts and allow for easy copy changes. The Product Insights feature was used to integrate custom product lists, ensuring prioritized items received special badges. This strategy delivered significant results for C&A, including an 18% increase in new users, a 51% rise in transactions, and a 66% boost in revenue, putting them on track to achieve their goal of becoming the most downloaded app in the market.

C&A