Case Study: Boticário Group boosts ROAS with ROI Hunter's GenAI-powered CPV creatives

Boticário Group boosts ROAS 31% with ROI Hunter

Boticário Group, a major Brazilian beauty company, sought to further improve the performance and profitability of its existing Catalog Product Video (CPV) campaigns. Their challenge was to increase ROAS and make discounted products more visually compelling through creative innovation without compromising their brand identity. They partnered with vendor ROI Hunter to test GenAI-powered creative enhancements.

ROI Hunter implemented a solution using AI-generated backgrounds for discounted products within their CPV creatives, tailored to each brand's visual identity. This was tested in a structured A/B test. The results showed a significant measurable impact, including a ROAS uplift of up to 30.81% for one brand and an overall increase in revenue and product engagement across their portfolio. The success led Boticário Group to plan the full integration of ROI Hunter's GenAI enhancements into their business-as-usual workflows.

Boticário Group