Case Study: Boticário Group boosts Black Friday performance with ROI Hunter CPV

Boticário Group boosts ROAS 26% with ROI Hunter

Boticário Group, a major Brazilian beauty brand, faced the challenge of increasing the visibility and appeal of their Meta dynamic ads during the highly competitive Black Friday season. To improve key metrics like ROAS, CTR, and CPC, they partnered with vendor ROI Hunter to beta-test its Catalog Product Video (CPV) solution.

ROI Hunter implemented its CPV solution by creating bespoke video templates for three of the group's brands and rendering them for strategic product segments. This approach resulted in a significant performance boost across the brands, including an average ROAS uplift of 26%, an average CTR increase of 10%, and an average CPC drop of 10%.

Boticário Group