Case Study: Born2Be achieves 9.5x ROI with ROI Hunter

Born2Be Optimize with Full Funnel DPA

Born2Be, part of the Azagroup e-commerce group in Poland, was already investing heavily in Facebook advertising but struggled to clearly measure ROI. Their manual link tagging process was also time-consuming, making it harder to quickly analyze campaign performance and prove results.

ROI Hunter implemented a full-funnel dynamic product ads strategy for Born2Be, starting with prospecting to build a relevant audience, then retargeting users based on behavior such as time spent, basket activity, and pages visited before optimizing and scaling the best-performing ads. The approach delivered a 9.5x increase in ROI, while also helping Born2Be save time with more efficient tracking and campaign management.

Born2Be

Rafał Kostka

Head of Performance Marketing