Case Study: Beautybox more than doubles revenue with ROI Hunter

Beautybox doubles revenue and boosts transactions by 164% with ROI Hunter

beautybox, a multi-brand beauty superstore, needed to scale its online sales and revenue during the COVID-19 pandemic. Their challenges included gaining better insight into product performance, using strategic business information to stay ahead of competitors, and gaining more control over campaign creation and management. They partnered with ROI Hunter to address these issues using the Product Insights solution.

ROI Hunter implemented Product Insights to create a single source of truth for product-level data, which beautybox used to create highly specific, goal-oriented product sets. They also integrated strategic business data via a custom source and used the Template Editor (TEDI) to create dynamic ads at scale. As a result, ROI Hunter helped beautybox increase transactions by 164% and revenue by 214% while also raising their return on ad spend (ROAS) by 51%.

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