Case Study: BannerBuzz boosts ROAS and cuts manual work with ROI Hunter

BannerBuzz boosts ROAS 47% and cuts weekend work 80% with ROI Hunter

BannerBuzz, an online retailer of custom advertising materials, faced challenges with their digital advertising. Their remarketing audience was too small due to incomplete visitor tracking, and their team had to manually adjust campaign budgets every weekend, which was a significant drain on resources. They partnered with ROI Hunter to address these issues.

ROI Hunter implemented a category-level event to expand the remarketing audience and utilized its Refine Audience feature to target only high-intent users. They also created automated rules to manage campaign budgets on weekends without manual intervention. As a result, BannerBuzz increased their return on ad spend by 47%, lowered their cost per acquisition by 20%, and achieved a 122% higher click-through rate. The automation also saved them 80% of the time previously spent on manual campaign management.

BannerBuzz