Case Study: Animale achieves 236% Meta revenue growth with ROI Hunter

Animale scales Meta revenue 236% with ROI Hunter

Animale, a women's fashion brand, partnered with vendor ROI Hunter to scale their Meta advertising presence. Their challenge was that their successful manual Dynamic Product Ad campaigns were not reaching the desired scale; they wanted to increase ad spend and revenue while maintaining their return on ad spend.

The solution implemented by ROI Hunter involved optimizing Meta's Advantage+ Shopping Campaigns (ASC+) using performance data. ROI Hunter enabled Animale to create targeted product sets for value and conversion-optimized campaigns, which were then paired with tailored creatives. This strategy resulted in a 236% increase in Meta revenue and a 98% increase in product ROAS, despite only a 69% increase in ad spend.

Animale