Case Study: Allegro achieves 7.4X ROI increase with ROI Hunter

Allegro Tailored Solutions Lead to 7.4X Increase in ROI

Allegro, one of Poland’s largest online retail shops, needed a better way to unify marketing data across multiple systems. With ROI Hunter, the team faced a challenge in aligning campaign information from Facebook, ROI Hunter, and Allegro’s own internal system, which made it difficult to understand true ROI and slowed analysis with hours of manual work.

ROI Hunter implemented a tailored integration using unique UTMs and an automated backend process to match Allegro’s internal transaction data with campaign spend and ad-level data. This reduced manual processing from more than 20 hours to less than 1 minute, cut time by 99.9%, and helped Allegro fully automate its workflow within three weeks, driving a 7.4x increase in ROI.

Allegro

Radosław Górka

Performance Marketing