Case Study: Abdul Samad Al Qurashi boosts Facebook ad ROI with ROI Hunter

Al-Qurashi group almost doubled their Facebook advertising ROI using ROI Hunter

Abdul Samad Al Qurashi Group, one of the largest perfume manufacturers in Saudi Arabia, wanted to grow its international e-commerce sales by building a stronger online presence. The company relied heavily on indirect marketing and branding campaigns, but faced challenges scaling performance and maintaining a reasonable cost per order. To address this, it partnered with ROI Hunter and sought to increase qualified website visitors, transactions, and test dynamic product ads.

ROI Hunter implemented a Slideshow Dynamic Product Ad campaign using its Catalog Manager and Template Editor, then optimized it through split testing, lookalike audiences, and campaign overlap fixes. The result was a strong performance lift: ROI increased by 83% to 3.3, CPA decreased by 46%, and conversion rate rose by 52% to 1.55%. ROI Hunter helped Abdul Samad Al Qurashi Group turn Facebook advertising into a more efficient sales channel.

Abdul Samad Al Qurashi Group

Mohammed Faisal

Head of Digital Marketing