Case Study: AJIO achieves 12% higher ROAS and 7% lower CPA with ROI Hunter Segment Prioritisation

AJIO boosts ROAS 12% with ROI Hunter

AJIO, a leading fashion and lifestyle e-commerce platform in India, sought to improve its return on ad spend (ROAS) and lower its cost per acquisition (CPA) without shrinking its product catalogue or limiting campaign volume. To meet this challenge, they partnered with vendor ROI Hunter to implement its Segment Prioritisation strategy.

ROI Hunter's solution involved structuring AJIO's product catalogue by prioritizing top-performing and strategic items while excluding underperforming products. This approach successfully shifted ad delivery toward higher-value items. The results included a 12% higher ROAS, a 7% lower CPA, and a modest 3% decrease in CPM, all while maintaining their full catalogue.

AJIO