Case Study: AJIO achieves 2.25x ROAS growth with ROI Hunter

AJIO boosts Meta ROAS 2.25x with ROI Hunter

AJIO, one of India's largest e-commerce platforms, faced a significant challenge in optimizing its Meta ad spend across a massive inventory of products. Their goal was to maximize revenue by effectively allocating budgets to revenue-generating products while minimizing inefficient spending on underperformers. To address this, they partnered with vendor ROI Hunter and utilized its Product Insights and Segments solutions.

ROI Hunter implemented a two-part data-driven strategy for AJIO. First, a "stop-loss" strategy systematically excluded poorly performing products from high-priority campaigns. Second, a "bestsellers" strategy prioritized the top revenue-generating products in all campaigns. This solution led to a 70% reduction in spend on poor performers, a 30% increase in spend on bestsellers, and a 2.25x growth in Meta ROAS, significantly enhancing advertising efficiency and revenue.

AJIO