Case Study: a major UK cosmetics brand scales revenue by 67% with ROI Hunter

a major UK cosmetics brand scales revenue by 67% with ROI Hunter

The major UK cosmetics brand, a well-established discount beauty retailer, faced the challenge of scaling their advertising spend to grow revenue without negatively impacting their day-to-day sales metrics and conversion rate. They partnered with ROI Hunter and its Product Marketing Platform to achieve sustainable e-commerce growth.

ROI Hunter implemented a solution using dynamic prospecting ads, their Template Editor (TEDI), and Product Insights features. This allowed the brand to scale Facebook spend by 75.2% over 30 days while maintaining creative quality and product relevance. The campaign delivered a 67% revenue uplift, kept return on ad spend stable, and even increased the conversion rate by 8%.