Case Study: Copeland Borough Council improves public access and website usability with Rohallion

Copeland Borough Council boosts organic search traffic by 50% with Rohallion

Copeland Borough Council, a local government body serving over 68,000 constituents, faced a significant communication gap with its outdated and difficult-to-navigate website. The platform was not fit for purpose, frustrating citizens who couldn't find critical information and leading to a high volume of avoidable inquiries for the council. Rohallion was engaged to address these challenges.

Rohallion collaborated with the council to redesign the website, prioritizing key information and improving the user experience with a clear sitemap and responsive design. The solution included enhanced search functionality and SEO improvements. Following the launch, the council reported a drastic increase in website traffic, including over a 50% improvement in organic search, successfully bridging the communication gap for their community.

Copeland Borough Council