Case Study: i2K becomes a B2B and B2G powerhouse with Rogue Marketing

Client Stories | i2k

i2K, a multifaceted inflatables company known for its party brand, sought to transition from a B2C focus to become a global B2B and B2G powerhouse. They engaged Rogue Marketing to help them grow beyond their current business, clearly define their new target audiences, and develop the internal staffing strategy needed to support this new vision.

Rogue Marketing served as an outsourced CMO for i2K, absorbing executive input and providing clear strategic options. The solution included developing new internal staffing positions, assisting with hiring, and helping leadership prioritize initiatives with better cost/benefit analysis. Rogue also delivered investor guides, a brand upgrade, and sales playbooks, which helped i2K clearly define its brands and launch lead generation, building momentum for its new B2B and B2G focus.

i2K