Rogue Marketing
6 Case Studies
A Rogue Marketing Case Study
The customer, Apollo Crypto, is a decentralized autonomous organization (DAO) with a dedicated cryptocurrency built to fund artists. Their challenge was navigating the ever-changing Web3 market and building a community of motivated coin holders, especially as artists were unfamiliar with the concept. They engaged Rogue Marketing for executive leadership and to manage their growth.
Rogue Marketing implemented a multi-phase solution, starting with a contest for artists to generate conversation and increase coin holders. They then diagnosed and improved these efforts by contracting influencers and building out social media for increased engagement. Finally, they grew the contests by securing sponsors. The results included a successfully growing audience and the development of investor guides, a brand upgrade, and toolkits for creators and wallet holders.