Case Study: 360 Agency scales automotive retailing and call tracking with Rogers Business

360 Agency manages nearly 2 million calls a year with Rogers

The customer, 360 Agency, is an innovative technology provider that offers a fully integrated retailing platform for car dealerships across Canada. Their challenge was to provide a reliable and scalable telephony solution for their CRM platform that could track millions of calls annually without being cost-prohibitive for their clients or requiring them to change their existing phone systems. They partnered with vendor Rogers Business to address this need.

Rogers Business implemented a custom solution by hosting 360 Agency's Phonetrack360 platform in their facilities and connecting it to their SIP trunking infrastructure. This provided extremely reliable connectivity with minimal downtime and the ability to seamlessly transfer calls to regular networks when needed. The results for 360 Agency were significant, enabling them to manage close to two million calls per year. Rogers Business proved to be a critical and trusted partner, providing a scalable product that 360 Agency could monetize, which became a key part of their company's growth.

360 Agency