Case Study: Zing Health achieves record AEP enrollment growth with Roger West Creative & Code

Zing Health boosts AEP enrollments 167% with Roger West

Zing Health, a physician-founded Medicare Advantage provider, needed to expand into new markets and increase enrollments during the competitive Annual Enrollment Period. They faced challenges from larger competitors and limited brand awareness. They partnered with the vendor Roger West for a data-driven digital marketing strategy.

Roger West implemented a multi-channel solution including Digital Out-of-Home campaigns, Google Demand Generation ads, and Meta video ads. This strategy led to a record-breaking 167% increase in engagement over the previous year and a 27% higher conversion rate in their primary markets. Roger West successfully drove significant increases in leads and conversions for Zing Health.

Zing Health