Case Study: Raiffeisen Bank achieves stronger financial education engagement with Rogalski Damaschin

Raiffeisen Bank launches Money Bistro and 30-day #moneydetox with Rogalski Damaschin

The customer, Raiffeisen Bank, faced the challenge of making financial education appealing to Romanians, who perceived topics like saving and investing as complicated and uninteresting. The vendor, Rogalski Damaschin, addressed this by creating the Money Bistro program, an online financial education campaign that used gastronomy as a creative metaphor.

Rogalski Damaschin implemented a multi-format solution including an online video series, a podcast called Money Chat, an influencer campaign, and a Financial Health Index. This innovative approach successfully engaged new audiences through platforms like TikTok and earned the campaign significant industry recognition, including a Digital Communication Award and a Romanian PR Award for excellence.

Raiffeisen Bank