Case Study: MagicHOME raises funds for parents of children with cancer with Rogalski Damaschin's fundraising campaign

MagicHOME raises €309,000 and reaches 115,000 donors with Rogalski Damaschin

The customer, MagicHOME, a free accommodation center for parents of children with cancer, faced the challenge of raising funds to build a home for these families. The vendor Rogalski Damaschin implemented a campaign strategy for fundraising to address this need.

Rogalski Damaschin created a powerful campaign centered on a "solidarity chair" placed in a central Bucharest gallery to symbolize the parents' hardship. This solution, which leveraged influencer marketing and media relations, resulted in 115,000 SMS donations and an additional €309,000 from sponsors, exceeding its goal. The campaign also secured support from 38 major companies, successfully raising the funds needed and bringing widespread awareness to the cause.

MagicHOME