Case Study: Iulius Company boosts sustainable urban regeneration awareness with Rogalski Damaschin’s #RebornCities campaign

Iulius Company runs a 6-month #RebornCities sustainability campaign with Rogalski Damaschin

The Iulius Company, a leader in mixed-use projects and urban regeneration in Romania, faced the challenge of raising public awareness about the critical need for urban revitalization amidst issues like pollution and slow development. To address this, they partnered with vendor Rogalski Damaschin to develop and execute a comprehensive sustainability campaign.

Rogalski Damaschin implemented an integrated communication strategy for the #RebornCities campaign. This multi-channel initiative included a documentary, media partnerships, expert interviews, and social media engagement over six months to educate the public on the benefits of urban regeneration. The highly successful campaign, executed by Rogalski Damaschin, won the award for Best Campaign Supporting the Cities to be Inclusive, Safe, Resilient and Sustainable at the Eventiada 2021 competition.

Iulius Company