Case Study: CEZ Group promotes sustainability through the Oltenia Marathon with Rogalski Damaschin

CEZ Group launches Athletes for Nature with Rogalski Damaschin and 2042 AI exhibition over 2 event days

The customer, CEZ Group (now Evryo), sought to communicate its commitment to sustainability within the energy sector. The challenge was to create an integrated campaign for its Oltenia Marathon event that would powerfully highlight environmental issues and promote eco-friendly behaviors. The vendor, Rogalski Damaschin, developed a communication strategy centered on the philosophy "1 with nature, 1 with sport."

Rogalski Damaschin executed a multi-faceted solution. This included a symbolic "Race for Earth" where athletes ran backwards to illustrate that time cannot be turned back for nature, and an AI-generated "Marathon 2042" exhibition depicting a future devastated by climate change. The campaign was amplified through event production, influencer marketing, media relations, and OOH placements, successfully positioning CEZ as an environmentally responsible leader and generating significant national and international press coverage.

CEZ Group