Case Study: CEZ Group promotes green energy and sustainability at Neversea with Rogalski Damaschin

CEZ Group launches a 100% green festival zone with Rogalski Damaschin

The customer, CEZ Group (now Evryo Group), a major energy player in Romania, sought to promote its green energy initiatives through a strategic partnership with the Neversea music festival. Their challenge was to effectively communicate their environmental responsibility and connect with a young, engaged audience. The vendor, Rogalski Damaschin, was enlisted to develop an integrated communication campaign to achieve this.

Rogalski Damaschin implemented a multi-faceted solution, launching the campaign with a world-first DJ set from the top of a wind turbine. At the festival, they created a fully sustainable "oasis" area, organized large-scale interactive activations like distributing 15,000 paper windmills, and promoted electric mobility. The campaign was highly successful, earning the vendor and client several prestigious awards, including a Romanian PR Award and a Silver Award for Excellence in Environmental Communication.

CEZ Group