Case Study: Durst achieves record broker turnout with RODE NYC

Durst draws 500+ brokers to The Apex with RODE NYC

The vendor RODE NYC was engaged by Durst to address the challenge of attracting top-level brokers to a viewing event at The Apex, the city's highest glass-encased rooftop pavilion. The specific goal was to create a unique and compelling event that would ensure high attendance from a busy and sought-after demographic.

RODE NYC developed a thematic event titled "Set your sights on blue skies," partnering with Ray-Ban to provide a custom sunglass fitting as a premium gift for attendees. The solution included hand-delivering 1,100 elaborate invitations containing a travel case to brokers. The result was the highest turnout for any Durst broker event in history, with over 500 brokers attending the successful event, which also featured branded displays and premium amenities.

Durst