Case Study: Goadsby rejuvenates its online presence with Rocktime

Goadsby rejuvenates online presence with Rocktime in 2014

Goadsby, a property business, faced a significant challenge as its online presence was completely misaligned due to a long-term focus on aggregator channels and offline marketing. The digital supplier Rocktime was invited to pitch a vision for addressing this misalignment and leveraging new technology to transform the business's online position.

Rocktime implemented a comprehensive digital transformation solution using its Logic CMS platform, building a responsive property website integrated with backend systems. The solution included intelligent search with Google Maps integration and a personalized user account area. The new website successfully rejuvenated Goadsby's online presence, aligning it with its market leadership position and fostering greater internal team participation and ownership of the content.

Goadsby