Case Study: Essilor achieves improved digital engagement with Rocktime

Essilor rolls out 5 branded laboratory websites with Rocktime

Essilor UK, a major optical lens manufacturer, was hampered by legacy web systems that failed to adequately engage its retail optician customer base. Without an established relationship with a digital supplier, the company faced uncertainty about how to achieve its strategic goals for digital modernization. They engaged the vendor, Rocktime, for innovative web development services.

Rocktime implemented a series of digital solutions, including an interactive online lens catalogue, a comprehensive loyalty scheme portal, and multiple laboratory websites. This long-term partnership resulted in a successfully implemented digital strategy with enhanced engagement for Essilor's B2B customers. Rocktime continues to provide ongoing design, development, and support services to Essilor and its associated group of companies.

Essilor