Case Study: DW Fitness First boosts member retention with Rocktime

DW Fitness First lifts member retention 11-14% with Rocktime

DW Fitness First, a major UK gym and fitness club group, faced the significant industry challenges of high member attrition and the need to acquire and retain customers effectively. They partnered with the digital agency Rocktime to overhaul their online proposition and develop targeted acquisition and retention strategies.

Rocktime implemented a comprehensive digital solution built on their Logic CMS, which included a cloud-based membership portal, a member retention site with rewards, and mobile development. This work over a sustained partnership led to measurable success for DW Fitness First, including an 11-14% increase in UK member retention, a 15% reduction in member attrition, and a 15% uplift in conversions for free day-pass downloads.

DW Fitness First