Case Study: Crystal Classics achieves a modern, searchable e-commerce experience with Rocktime

Crystal Classics launches a refreshed e-commerce site in 6 weeks with Rocktime

Crystal Classics, a purveyor of fine and rare mineral specimens, faced the challenge of an outdated and functionally limited e-commerce website. Their existing site, which was over seven years old, lacked modern features and was hampered by a restrictive CMS that prevented regular content updates. This negatively impacted the customer experience and failed to meet the complex needs of their discerning clientele. They partnered with vendor Rocktime to address these issues.

Rocktime implemented its e-commerce platform, Source, which included extensive bespoke customisation to create a responsive website with tailored search functionality. The solution, which also included hosting, maintenance, and support, successfully launched in June 2016. The new site was praised by its audience for its ease of navigation and rich information, enhancing the user experience and reinforcing Crystal Classics' position as a market leader.

Crystal Classics