Case Study: WRAP Americas makes food-waste prevention fun and actionable with Rockit Science Agency's Camp Waste Not campaign

WRAP Americas reaches thousands of Denver households with Camp Waste Not using Rockit Science Agency

Rockit Science Agency partnered with WRAP Americas, the U.S. branch of a global leader in circular economy innovation, to tackle the challenge of making food-waste prevention accessible and actionable for everyday residents in Denver, Colorado.

The solution implemented by Rockit Science Agency was the Camp Waste Not initiative, which used a playful camp-themed design, community-driven messaging, and practical tools like branded fridge magnets and educational kits to make reducing food waste simple and rewarding. The campaign included in-person activations and social media content, resulting in overwhelmingly positive feedback and the successful establishment of lasting food-saving habits within the community.

WRAP Americas