Case Study: WRAP Americas boosts food-waste prevention in Cincinnati with Rockit Science Agency

WRAP Americas launches Wild About Saving Food in Cincinnati with Rockit Science Agency

Rockit Science Agency partnered with WRAP Americas, a global leader in circular economy innovation, to expand a food-waste prevention campaign into Cincinnati, Ohio. The challenge was to make reducing food waste accessible, actionable, and engaging for everyday residents in a new community, building upon the success of a previous initiative.

The solution implemented by Rockit Science Agency included developing hyper-local creative and community-driven messaging, featuring a playful brand identity with state animal mascots that shared practical tips. They created a multi-channel campaign with items like fridge magnets, tote bags, and transit ads to integrate food-saving habits into daily life. The campaign was met with a strong positive reception, generating excitement and conversation, and was highlighted for its approachable messaging that made the new habits feel simple and achievable.

WRAP Americas