Case Study: LSU School of Computer Science boosts female enrollment with Rockit Science Agency

LSU School of Computer Science boosts female applicants in 4 months with Rockit Science Agency

The LSU School of Computer Science faced the challenge of needing to diversify its overwhelmingly male student body while still maintaining its appeal to its core demographic. Rockit Science Agency was enlisted to develop a comprehensive Fall recruiting campaign spanning digital advertising, video commercials, print materials, and a dedicated website.

Rockit Science Agency's solution was a testimonial-driven "people like me" strategy, featuring videos of diverse students sharing their authentic experiences. The campaign, supported by a custom website, successfully funneled interest into applications. The result was a remarkable surge in enrollment, with the campaign exceeding its goal by attracting an unprecedented number of female applicants to the program.

LSU School of Computer Science