Case Study: Girl Scouts of America delivers virtual fundraising engagement with Rockit Science Agency

Girl Scouts of America launches virtual fundraising video in 2020 with Rockit Science Agency

The Girl Scouts of America faced the challenge of adapting their community programs and annual fundraiser to a virtual format due to the restrictions of the Covid-19 pandemic. They engaged Rockit Science Agency to create a feature presentation video that would showcase their new remote educational resources and help drive fundraising efforts.

Rockit Science Agency developed a video storyboard centered on the Girl Scouts' "Camp-in Campout" virtual experience, following a Brownie-level scout through her activities. The agency included recognizable local figures to make fundraising appeals and collaborated with a video production vendor. The solution successfully highlighted the organization's adaptability and was used for their newly-virtual annual fundraiser.

Girl Scouts of America