Case Study: DIG transforms into Baton Rouge’s go-to digital guide with Rockit Science Agency

Dig boosts engagement and Restaurant Week participation with Rockit Science Agency

DIG, a lifestyle media brand based in Baton Rouge, faced the challenge of modernizing its brand and digital presence to stay relevant. With a strong legacy but outdated infrastructure, it needed a cohesive, flexible platform to serve users and advertisers. It partnered with Rockit Science Agency for a comprehensive brand repositioning and digital overhaul.

Rockit Science Agency implemented a full rebrand and built a robust new website and partner portal. The solution included a refreshed visual identity, a mobile-first website serving as a local guide, and a business portal for free listings and paid advertising. This transformed DIG into a scalable digital platform. Results included significant increases in website traffic, user engagement, and Restaurant Week participation, reestablishing DIG as Baton Rouge's definitive cultural source.

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