Rockit Science Agency
31 Case Studies
A Rockit Science Agency Case Study
Camp Kahdalea and Chosatonga, a pair of brother and sister summer camps, faced the challenge of balancing their social media engagement between two distinct audiences: the campers who actively followed their accounts and the parents who made the financial decisions. They enlisted Rockit Science Agency to manage their social media marketing, aiming to nurture the existing camper community while demonstrating the camps' value to parents.
Rockit Science Agency implemented a multi-faceted digital strategy, creating parent-focused content on Facebook and camper-focused content on Instagram, with an emphasis on high-performing video posts. This approach led to an overwhelming success, with the camps' social media impressions growing by over 125% and overall followers increasing by 230%. Rockit Science Agency also drove engagement rates up by 180%, significantly boosting online visibility and fostering a stronger community.