Case Study: Visit Northumberland achieves up to 48.7% CTR and 22% average engagement with Rocketseed

Visit Northumberland launch innovative partner-marketing campaign with Rocketseed, achieving CTR of up to 48.7%

Visit Northumberland sought a cost-effective way to boost promotion of its summer visitor campaigns and enlisted Rocketseed for the “Historical Northumberland” initiative. Rocketseed provided dynamic campaign messaging and e-banners embedded in every partner and staff email, giving Visit Northumberland a measurable channel to reinforce destination messaging and support partner promotions.

Rocketseed implemented smart, trackable e-banners and dynamic links across partner emails so each message promoted both the destination and individual businesses; the campaign reached over 30,000 people. Results included an overall engagement rate of 22%, a partner engagement rate of 27%, a top CTR of 48.7%, and click distribution showing 27% destination clicks and 63% partner clicks — delivering strong, measurable reach and direct, commission-free promotion for partners.

Visit Northumberland