Case Study: Tutudesk achieves donor database growth and 3x newsletter reach with Rocketseed email media

Tutudesk grow their database with Rocketseed email media

Tutudesk, a charity providing portable school desks to children in Sub‑Saharan Africa, had only recently launched fundraising in the UK and faced a small donor and supporter database. To expand awareness and grow subscribers, Tutudesk made Rocketseed email media (integrated with their RocketMailer activity) a core part of their marketing, using vendor tools to apply campaign messages to every employee one‑to‑one email.

Rocketseed implemented email media banners and tracking, plus its List Builder report, so Tutudesk could measure engagement and capture recipient addresses for opt‑ins. The campaign delivered measurable impact — overall engagement topped 15% in 2013, everyday emails reached three times the number of people reached by newsletters, and Rocketseed helped reveal that over 50% of everyday contacts were not on the mailing list, enabling rapid, organic growth of their RocketMailer subscriber base while driving donations and awareness.

Tutudesk

Sam Singh

Chairman