Case Study: Business Systems Group achieves 6% click-through rate and 8 sales enquiries with Rocketseed branded emails

Timely, branded emails cut ice with BSG’s customer understanding

Business Systems Group (BSG), an IT services firm founded in 1987, needed a reliable way to push consistent, branded marketing messages through its 180-strong workforce and to notify customers quickly about major incidents. To solve this, BSG began using Rocketseed’s branded email solution integrated with its Lotus Notes email platform in August 2005.

Rocketseed supplied templated, branded emails that allowed BSG to create and send a targeted campaign within hours during the January 2006 London Tube strike, promoting its Business Continuity and Remote Working services. The campaign achieved a 6% click-through rate and generated 8 sales enquiries, and BSG’s Head of Marketing reported markedly higher response rates after using Rocketseed.

Business Systems Group

David Carmichael

Head of Marketing