Case Study: Thistle Guoman Hotels achieves 328,330 brand impressions with Rocketseed

Thistle Guoman Hotels Deliver 328,330 Brand Impressions on Outgoing Emails

Thistle Guoman Hotels wanted to increase exposure for marketing campaigns, ensure brand consistency across properties, and promote seasonal offers while growing direct bookings and cutting commission costs. To achieve this they partnered with Rocketseed, using Rocketseed’s email-branding solution to apply marketing banners and consistent branding to all outgoing employee emails.

Rocketseed implemented centralized email branding across hotel and central support teams, enabling instant campaign changes and easy cross-promotion. The approach delivered 328,330 brand impressions in one quarter, drove 9,100 direct web visits and 1,691 qualified web visits from meetings and events prospects, helping Thistle Guoman Hotels boost direct-booking visibility and track campaign-driven conversions.

Thistle Guoman Hotels

Iain Richards

Marketing Director